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Shop West Hollywood: A Fashion Destination
8687 Melrose AveWest Hollywood, CA 90069-5701 Phone: (310) 289-2534About
Trendsetters and fashionistas are discovering the West Coast's newest fashion mecca--West Hollywood. The heart of the city's fashion scene lies south of the Pacific Design Center in the Avenues of Art & Design along Melrose Avenue and Robertson and Beverly Boulevards. In addition to the Christian Louboutin boutique, a shoe-lover's candy store, a number of global fashion houses have chosen West Hollywood as the location of their newest stores. Alberta Ferretti, an Italian designer known for her beautiful cocktail dresses, opened her only North American boutique at 8626 Melrose. The Alberta Ferretti boutique was nominated for World Building of the Year 2009 in the World Architecture Festival. Balenciaga opened its fourth U.S. store at 8670 Melrose in West Hollywood in 2008. This is one of only two U.S. stores to carry both men's and women's designs. 3.1 Phillip Lim, at 631 N. Robertson, is the celebrated designer's second U.S. store, and features his full line of women's, men's, and children's wear, as well as accessories. Stella McCartney may have spearheaded this wave of fashion prowess when she opened her West Coast boutique in West Hollywood in 2003. Located at 8823 Beverly Boulevard, the store has been a runaway success since it opened. In addition to these high-fashion imports, West Hollywood is home to many homegrown designers and eclectic boutiques. Among the most prominent is Maxfield (8825 Melrose), the legendary retailer whose avant-garde styles and VIP treatment attract a second-to-none celebrity clientele. Other hip local retailers include Alpha Man (8625 Melrose) and Kitson Melrose (8590 Melrose), which has graced the pages of many lifestyle magazines, consistently stays one step ahead of the latest trends and attracts a devoted following among Hollywood's young and fashionable.
