Via Roma
About
Via Roma, from Piazza Castello to the main railway station. Here you can find upscale brands like Hermes and Dolce & Gabbana, as well as cheap chains like H&M, United Colours of Benetton and Zara. In Piazza CLN, behind Piazza San Carlo, there's a good branch of La Feltrinelli, a bookstore chain with shops all over the country. On the Via Roma there is also a branch of FNAC, the French book and multimedia chain.