Toys 'R' Us
1514 Broadway
Phone: ☎ +1 646 366-8800
About
Toys 'R' Us, 1514 Broadway (between 44th and 45th Sts), ☎ +1 646 366-8800, [12]. M-Th 10AM-10PM, F-Sa 10AM-11PM, Su 10AM-9PM. The name pretty much speaks for itself, though it's probably a lot bigger and more dazzling than the typical Toys "R" Us store back in your hometown. Browse through the many sections of toys, games, and electronics and take a ride on their indoor ferris wheel. The cars, based on toys, can carry several people and each round will allow riders to see each floor in the building. An attendant at the loading station will take a picture of you in the car before you go up, however; purchasing the photo is expensive so only do so if you really want to get it.