Rip Curl

Rip Curl's mission is to be The Ultimate Surfing Company and our Flagship stores lead by example. We strive to create retail environments that communicate the true sense of Rip Curl and share the spirit and fun of surfing and associated board sports. The store features a number of interactive touch points to increase customer connectivity, including iPads for travellers to check out the surf, weather and attractions in their destinations, plus a web-based servicescape that provides a total audio and visual experience for customers in store.