Reign

12 Berwick Street

About

Tucked in among the quaint cafés, market stands and purist records shops, designer labels at affordable prices abound at Reign. The mish-mash of fashionable, European urban wear includes vintage and modern clothing. Although secondhand, most items are nearly new. Upon entering, bargain hunters might think they've mistakenly walked into an 1980s jumble sale, but such is the Indie look in London these days. Rummage around for long enough and you're sure to find great pieces. Don't forget to forge through the fashion accessories; the women's jewelry, miniature ornaments, ties, hats and cravats will catch your eye. -Richard Oldale

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