QUIKSILVER SM CITY CEBU

SM Supermalls, owned by SM Prime Holdings, Inc., is a chain of shopping malls in the Philippines, with 43 malls across the Philippines as well as branches in China. The company that operates the malls was started by Henry Sy, Sr. in 1958 as Shoemart, with a store in Manila. In 1960's Shoemart expands its shoe store chain. It is one of the pioneers in the new urban centers in Makati and Cubao. By the 1970s, Shoemart was a full-line Department Store, shifting its name from Shoemart to SM, with stores at Makati Commercial Center in Makati City; followed by SM Cubao in Cubao, Quezon City; SM at Harrison Plaza in Malate, Manila; and the first outside of Metro Manila, SM Iloilo on Delgado St. in Iloilo City. In the 1980s, the company diversified and ventured into the supermarket and home appliance store business, then finally opening the first "Supermall" store in 1985 in Quezon City called SM City.