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Primrose Bakery
42 Tavistock St Phone: ☎ +44 20 7836 3638About
Primrose Bakery, 42 Tavistock St, ☎ +44 20 7836 3638, [26]. You can get possibly the best cupcakes in London here. They have an impressive clientele that includes U2 and Kate Moss. They also supply Selfridges food hall, Fortnum & Mason and Libertys, where the prices are MUCH higher (£1 more in Fortnum & Mason). They have another branch at 69 Gloucester Ave, Primrose Hill. Try their chocolate on chocolate cupcake with cherry filling. Prices start from £1.75 for a regular cupcake.