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Prada
Transit Lounge Central (#026-072 Changi Airport Terminal 2), Singapore, 918142 Phone: +65 6543 0018 www.prada.comAbout
Prada is an Italian luxury fashion house, specilialized ready-to-wear, leather and fashion accessories, shoes, luggage, perfume etc., founded in 1913 by Mario Prada.Prada is powerful creatively, of course. However, that power has also translated into cold, hard cash. Surely, for some designers, the pinching of Prada's ideas is founded in commercial nous. The Prada Group's 2012 revenues totalled a cool £2.75b - an increase of 29 per cent on 2011, with profits increasing by 44.9 per cent. Financial figures usually bore fashion folk, but those are mind-boggling. And of course other fashion houses want to get in on the action, as much as fashion folk want to buy those clothes, and fuel those profits further.
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