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museum of marketing 3.0
Jalan Raya Ubud, Bali - Indonesia Phone: +62 361 971159 http://mm3-ubud.org/About
They were three rationales for building the museum that they discussed during the meeting. First, the book Marketing 3.0: From Product to Customer to the Human Spirit which was published by John Wiley has a foreword from the President of the Republic of Indonesia Susilo Bambang Yudhoyono. Secondly, Marketing 3.0 is about spiritual approach to marketing. Ubud is Bali 3.0 since many tourist who visited Ubud end up staying to immerse deeper into the spiritualism of Bali. Finally, it is necessary to have a venue that would record the "good and right marketing" approaches by select marketers and inspire others to follow suit.
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