Lupas Ropas

Montevideo 590

About

The project of designer and all-around visual artist Luciana Passerini, Lupas is a hipster clothing label for men and women sprung from Buenos Aires's bursting underground. Look out for the ever-evolving collection of colorful, comfy screen-printed T's, soft jersey tops and bottoms emblazoned with Passerini's own photographs and designs, as well as playful accessories. The label, with a name derived from the designer's own, can be found in various multi-brand boutiques and locales around town as well, but for the full effect of Lupas's impossibly cool styling, pay a visit to Passerini's studio/apartment by calling ahead to arrange an appointment. Check out the website for a preview. - Elizabeth Gleeson

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