Lucky Brand

We know that jeans are much more than just denim and rivets; they're a true blue American icon. Staying true to the rich heritage and authentic, all-American spirit of denim, Lucky Brand began crafting great fitting, vintage-inspired jeans in Los Angeles in 1990. We gave them their distinctively Lucky look by literally putting them through the wringer - ripping, fraying, sanding, patching and washing by hand to give them true character and soul. Then, we added authentic hardware, personalized touches and playful details, and an American legend was born.