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H&M
Beverly Center (at La Cienega Blvd.) Phone: 310/855-1009About
If you haven't heard of H&M then you obviously don't know a thing about affordably priced fashion. So popular among the city's shopping elite, it created a frenzy when Southern California's first Swedish-brand H&M store opened in September 2006 at Old Pasadena. (People were lined up around the block and even camping out.) The Pasadena location only carries women's fashions while the larger Beverly Center location has a men's section and a better selection of accessories. Pasadena, 60 W. Colorado Blvd. (tel. 626/793-8974).
