Must do
"must see"
"must live this experience"
"must go place!!!"
"must-see for anyone who likes beer the tiniest bit"
"must see (especially for the movie)"
"must experience!!"
"must go"!!"
"must go to this place! discover the history of one of the most famous beerd in the world!"
"must-go"!"
Avoid doing this
"beware the mean and vicious old spanish ladies, that try to pass at the line"
"beware the bros and don't expect a thorough explanation of the brewing process -- and be prepared for a bit of advertising -- and you'll be fine"