Burberry

Oriental Fuzhou Shop 1102, 760 Bayiqi Zhong Road Taijiang District, Fuzhou 350009 Phone: +86 591 8860 1036 cn.burberry.com

About

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and the optimisation across innovative mediums of the trench coat, trademark check and Equestrian Knight Device heritage icons, make the brand purer, more compelling and more relevant globally, across genders and generations.Disciplined execution, constant evolution and balance across channels, regions and products underpin the management of the business. Innovative product design, digital marketing initiatives and dynamic retail strategies drive consistent performance.
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