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BCBG/Max Azria
412-414 rue St-Honoré, 8eAbout
You'll quickly get the sense that someone spent hours meticulously selecting the women's clothing and accessories featured on three floors of this stylish boutique where everything is "BCBG" (bon chic, bon genre -- a designation for things chic, restrained, and tasteful). Things here are indeed "BCBG," but in brighter colors than you might expect, judging from the samba-inspired and highly theatrical front windows. Come here for women's sportswear, evening wear (at least some of it in silk mousseline), costume jewelry, and accessories. The staff seems thoughtful and sensitive to its clientele. The place stocks European sizes 34 to 44, which translate roughly to U.S.-derived sizes 0 to 12. It's open Monday to Saturday 10am to 7:30pm.
