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Niketown
Between Huron and Erie StsAbout
When Niketown first opened, it was truly something new: a store that felt more like a funky sports museum than a place hawking running shoes. These days, however, Niketown is no longer unique to Chicago (it's sprung up in cities from Atlanta to Honolulu), and the store's celebration of athletes can't cover up the fact that the ultimate goal is to sell expensive shoes. But the crowds keep streaming in to snatch up products pitched by Niketown's patron saints Michael Jordan and Tiger Woods.
